Week 50: what Google thinks a topic is made of

This week has been challenging, thanks to potential COVID symptoms and anxiety over selling my house in the UK.

The highlights:

Someone new came to Kollektiv office hours on Monday. It’s great to see the Kollektiv expanding.
I arranged an interview with a CTO for next week, which will be our first interview about the service offering.
I wrote people profiles and edited the website content. The new profiles go live on Monday.
I chatted with my mate Josh about SEO, which turned into more of a chat about content strategy and how to see what the competition is doing. It was enlightening. I now know how to identify the topics that Google thinks (based on keyword analysis) make up a domain like “digital transformation”. It’s not hard, and it can help guide what we should be talking about to compete at the same level as people like us.
Following on from that chat, I made a list of companies I think are our competition.
I updated the Kollektiv LinkedIn page.
I arranged a hopes and fears session for Monday and started adding my own hopes and fears.