HM Revenue & Customs Design System

I identified the need for the HM Revenue & Customs (HMRC) Design System to standardise user interface patterns. Leading a multidisciplinary team of designers and engineers in cataloging and documenting design patterns and building them out into the HMRC Design System. I recognised many strategic opportunities to collaborate with the…

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Child benefit digital service

I lead on the discovery phase of the Child benefit service. Mentoring a junior User Researcher, guiding them and carrying out much of the user research. We collaboratively conducted field research with users at home and used insight generated from this to identify user needs and opportunities to meet these…

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Virgin Money mobile site

I built and led the design team on an agile initiative to design and prototype a mobile-first version of the Virgin Money website based on the needs of customers. I was responsible for setting the strategic design direction, ensuring the design met the needs of Virgin Money customers and that…

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The Pottermore Shop

Working with the Pottermore senior management team, I took the lead creating initial concepts of the experience, iterating designs based on feedback from usability testing. I worked with the client’s build agency to see the website through to launch.…

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